Effective Channel Management
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Course Catalog > Marketing

Effective Channel Management  

This course teaches students how to design, develop, maintain, and manage business relationships among marketing channel members to achieve competitive advantage. It includes coordination and collaboration with channel partners, such as suppliers, wholesalers, retailers, selling agents, third-party service providers, and customers. The course teaches a broad understanding of how to create the best marketing channel(s) based upon management objectives.

 

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