Establishing and Organizing an Export Business
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Establishing and Organizing an Export Business   

This course offers students practical approaches and techniques for successfully introducing and establishing product lines overseas. Students will be required to complete an ongoing research project to assess an initial international market potential. Interactive class discussions are emphasized. Topics covered will include evaluating your potential target market, locating sources of information, determining your role, supply relationships and negotiations, export versus wholesale pricing, preferring quotes, creating priced models, evaluating competition, planning overseas trips and global negotiations, mastering local culture and business practices and the marketing promotional mix. NEI 20 CES Units


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