DIGITAL MARKETING STRATEGY CERTIFICATE
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DIGITAL MARKETING STRATEGY CERTIFICATE  

This accelerated program will provide you with a comprehensive understanding of digital advertising opportunities (Facebook, Google, Twitter, Twitch, etc.), ad types (video pre-roll, post promotions, banner ads, carousels, and more), and other tools that will help you assemble your marketing funnel. We will explore customer relationship management (CRM) solutions, the role they play in marketing automation, integration option considerations (e-mail automation, AI chatbots, Google Analytics, etc.), customer segmentation, lead quality scoring, and behavioral marketing (i.e., retargeting). Additionally, we will cover branding, storytelling, calls to action, social proof, and marketing automation. Lastly, we will make sense of analytics, key performance indicators, and ad attribution.
MODULE 1:
Wednesday, October 21, 2020
Overview: digital advertising opportunities.
Instructor: ELISABETH SPINNATO
MODULE 2:
Wednesday, October 28, 2020
Branding and storytelling.
Instructor: ELISABETH SPINNATO
MODULE 3:
Wednesday, November 04, 2020
Defining the customer journey and understanding the purchase cycle.
Instructor: MELISSA LOUIS JACQUES
MODULE 4:
Wednesday, November 11, 2020
Customer segmentation and behavioral marketing.
Instructor: AMELIA TRAN
MODULE 5:
Wednesday, November 18, 2020
Making sense of analytics, key performance indicators (KPIs), and attribution.
Instructor: MELISSA LOUIS JACQUES
MODULE 6:
Wednesday, December 02, 2020
Choosing the best technologies and making it all work together.
Instructor: MICHIKO KURAHASHI
MODULE 7:
Wednesday, December 09, 2020
Social proof and managing your online reputation.
Instructor: SABRINA KIZZIE
MODULE 8:
Wednesday, December 16, 2020
Marketing automation, testing, and experimentation
Instructor: MICHIKO KURAHASHI

ABOUT OUR FACULTY

ELISABETH SPINNATO

Elisabeth has more than a decade of strategic communication experience with a concentration in digital and social media. Currently, she is a Vice President of Content and Channel Strategy and Digital and Experience Technology at WE Communications. WE Communications is the first female-founded, independent PR agency, and is now one of the largest independent communications agencies in the world, represented in more than 100 international markets.


MELISA LOUIS JACQUES

Currently a Senior Digital Creative Producer and Project Manager at Bespoke Post, Melissa manages the highest revenue-driving campaign and is the lead producer for all creative production of the company’s holiday campaign. She manages relationships, logistics, strategy development, and creative processes, driving brand awareness and increased exposure for the company and its products.


AMELIA TRAN

Named “top 30 women in digital you should be following” in 2019 by NOW Marketing, Amelia is a Digital Marketing Team Lead with 9 years' experience managing startup and global Fortune 500 brands (Google, Bayer, Shell, L'Oreal). Her mission is to help you think smarter, not harder.



SABRINA KIZZIE

Sabrina, respected and nationally recognized marketing and social media consultant. Her career in marketing spans over 15 years and she cultivates an impressive stream of networks that allowed her to successfully partner with several well-known organizations to create powerful events to educate her audience.



MICHIKO KURAHASHI

Holding esteemed positions as Chief Marketing Officer, Chief Sustainability Officer, and Head of Marketing at acclaimed companies such as Axis Capital and CIT Bank, Michicko uses her strategic marketing and communications expertise to help companies grow and achieve exceptional results.


 

Online Course
F20MKTCER0701
8 Sessions
10/21/2020-
12/16/2020
Day(s): W
6:15 PM-9:15 PM
Format: Online (Live)
SABRINA KIZZIE, AMELIA TRAN, MELISSA LOUIS-JACQUES, ELISABETH SPINNATO, Michiko Kurahashi
      $1,299.00
 

Online Course
SP21MKTCER0701
8 Sessions
2/24/2021-
4/14/2021
Day(s): W
6:15 PM-9:15 PM
Format: Online (Live)
      $1,299.00