Digital Marketing Strategy Certificate
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Digital Marketing Strategy Certificate  

This accelerated program will provide you with a comprehensive understanding of digital advertising opportunities (Facebook, Google, Twitter, Twitch, etc.), ad types (video pre-roll, post promotions, banner ads, carousels, and more), and other tools that will help you assemble your marketing funnel. We will explore customer relationship management (CRM) solutions, the role they play in marketing automation, integration option considerations (e-mail automation, AI chatbots, Google Analytics, etc.), customer segmentation, lead quality scoring, and behavioral marketing (i.e., retargeting). Additionally, we will cover branding, storytelling, calls to action, social proof, and marketing automation. Lastly, we will make sense of analytics, key performance indicators, and ad attribution.

  • Module 1: Tuesday, March 03, 2020
    Overview: digital advertising opportunities (Facebook, Google, YouTube, Twitch etc.)
  • Module 2: Tuesday, March 10, 2020
    Branding and storytelling (triggering emotional response and coaxing action)
  • Module 3: Tuesday, March 17, 2020
    Defining the customer journey and understanding the purchase cycle
  • Module 4: Tuesday, March 24, 2020
    Customer segmentation and behavioral marketing
  • Module 5: Tuesday, March 31, 2020
    Making sense of analytics, key performance indicators (KPIs), and attribution rates
  • Module 6: Tuesday, April 07, 2020
    Choosing the best technologies and making it all work together
  • Module 7: Tuesday, April 14, 2020
    Social proof and managing your online reputation
  • Module 8: Tuesday, April 21, 2020
    Marketing automation, testing, and experimentation

    SP20MKTCER0701 $1,299.00
    (8 Sessions) Day: Tu
    3/3/2020-4/21/2020 6:15 PM-9:15 PM