Digital Marketing Certificate
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Digital Marketing Certificate  

Learn the most innovative and effective marketing strategies to get found on the Internet, build traffic to your website, convert your online audience to leads and paying customers, and measure ROI from start to finish. This program provides a holistic framework for developing and executing a winning digital marketing strategy both for businesses and entrepreneurs. The immersive learning curriculum is composed of class lectures, hands-on workshops, and real-world projects. Completion of this program prepares participants to build and optimize an online business, including digital strategy, WordPress, blogging, social media, content marketing, website monetization and analytics, digital advertising, pay-per-click, and SEO.

  • MKT0050 Digital Strategy
  • MKT0051 Content Marketing and SEO
  • MKT0052 Digital Advertising
  • MKT0053 Social Media Strategy
  • MKT0054 Analytics and Monetization

  • Capstone presentation and industry panel


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