Digital Marketing Strategy Certificate
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Digital Marketing Strategy Certificate  

This accelerated program will provide you with a comprehensive understanding of digital advertising opportunities (Facebook, Google, Twitter, Twitch, etc.), ad types (video pre-roll, post promotions, banner ads, carousels, and more), and other tools that will help you assemble your marketing funnel. We will explore customer relationship management (CRM) solutions, the role they play in marketing automation, integration option considerations (e-mail automation, AI chatbots, Google Analytics, etc.), customer segmentation, lead quality scoring, and behavioral marketing (i.e., retargeting). Additionally, we will cover branding, storytelling, calls to action, social proof, and marketing automation. Lastly, we will make sense of analytics, key performance indicators, and ad attribution.

Module 1: Overview: digital advertising opportunities (Facebook, Google, YouTube, Twitch etc.)
Module 2: Branding and storytelling (triggering emotional response and coaxing action)
Module 3: Defining the customer journey and understanding the purchase cycle
Module 4: Customer segmentation and behavioral marketing
Module 5: Making sense of analytics, key performance indicators (KPIs), and attribution rates
Module 6: Choosing the best technologies and making it all work together
Module 7: Social proof and managing your online reputation
Module 8: Marketing automation, testing, and experimentation


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