Digital Marketing Strategy Certificate
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Digital Marketing Strategy Certificate  

This accelerated program will provide you with a comprehensive understanding of digital advertising opportunities (Facebook, Google, Twitter, Twitch, etc.), ad types (video pre-roll, post promotions, banner ads, carousels, and more), and other tools that will help you assemble your marketing funnel. We will explore customer relationship management (CRM) solutions, the role they play in marketing automation, integration option considerations (e-mail automation, AI chatbots, Google Analytics, etc.), customer segmentation, lead quality scoring, and behavioral marketing (i.e., retargeting). Additionally, we will cover branding, storytelling, calls to action, social proof, and marketing automation. Lastly, we will make sense of analytics, key performance indicators, and ad attribution.

  • Module 1: Wednesday, October 21, 2020
    Overview: digital advertising opportunities (Facebook, Google, YouTube, Twitch etc.)
  • Module 2: Wednesday, October 28, 2020
    Branding and storytelling (triggering emotional response and coaxing action)
  • Module 3: Wednesday, November 04, 2020
    Defining the customer journey and understanding the purchase cycle
  • Module 4: Wednesday, November 11, 2020
    Customer segmentation and behavioral marketing
  • Module 5: Wednesday, November 18, 2020
    Making sense of analytics, key performance indicators (KPIs), and attribution rates
  • Module 6: Wednesday, December 02, 2020
    Choosing the best technologies and making it all work together
  • Module 7: Wednesday, December 09, 2020
    Social proof and managing your online reputation
  • Module 8: Wednesday, December 16, 2020
    Marketing automation, testing, and experimentation

    Online Course
    8 Sessions
    Day(s): W
    6:15 PM-9:15 PM
    Format: Online (Live)