Media Relations and PR for Business
Courses Certificates Corporate Education I-20 Visa Programs ESL American Business Program Sign In / Register
Sign In   |   View Cart   |     |   Help
 
Print Course information
E-mail to a friend
Return to Course Catalog

Course Catalog

Media Relations and PR for Business  

This course introduces students to the types and modes of communication that a Public Relations (PR) representative will manage. Drawing on experts from the field of PR, students will learn how to launch a brand image, craft press releases, interact with both print and on-camera media, and manage messaging during a crisis. Students will review case studies, analyze PR strategies from established brands, and create their own PR strategy for a new product, service or company.

 

SP19EBC004401 $525.00
(10 Sessions) Day(s): Th
1/31/2019-4/4/2019 6:15 PM-8:45 AM