Media Relations and PR for Business
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Media Relations and PR for Business  

This course introduces students to the types and modes of communication that a Public Relations (PR) representative will manage. Drawing on experts from the field of PR, students will learn how to launch a brand image, craft press releases, interact with both print and on-camera media, and manage messaging during a crisis. Students will review case studies, analyze PR strategies from established brands, and create their own PR strategy for a new product, service or company.

 

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