Music and Entertainment Marketing and Promotion (Brand Management and Licensing )
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Course Catalog

Music and Entertainment Marketing and Promotion (Brand Management and Licensing )  

This course is designed to introduce students to the concept of marketing and branding and help them gain an in-depth understanding of the interaction between marketing efforts, the target audience, sales, and public relations. It demonstrates how all these marketing concepts can be used together to enhance brand image and consistency. By the end of the course, students will be equipped to develop a complete marketing plan.

 

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