Digital Marketing in Fashion, Luxury & Arts
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Digital Marketing in Fashion, Luxury & Arts   

This course examines fundamental marketing concepts in the global digital fashion marketing environment. Students explore consumer insights, positioning, competitive advantage and channel decisions from both a theoretical and practical approach. Students will review how marketing is adapted to different industries such as Luxury and Arts. A special focus will be placed in New York City as a center-stage to help Students analyze and identify target markets and become aware of key marketing factors that drive effective decisions as they develop a global marketing plan for a fashion company.


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