Marketing Strategy
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Marketing Strategy  

This program provides an understanding of the most significant ways a company can increase its competitive position, market segmentation and targeting, positioning, brand management, new-product development, competitive intelligence, product management, and marketing planning. Completion of this program prepares participants to position a company for long-term competitiveness.

REQUIRED COURSES:
  • MKT0039 Marketing Strategy
  • MKT0026 Marketing Management
  • MKT0041 New-Product Development
  • MKT0040 Target Marketing
  • MKT0033 Integrated Marketing Communications
  • MKT0031 Understanding Your Customer

  • Individual Course Cost: $3,596
    Certificate Cost: $3,275

     

    SP18MKTCER0301 $3,275.00 Day(s): D Sessions: 1 1/1/2018-4/30/2018 12:00 AM-12:00 AM