Marketing Strategy
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Marketing Strategy   

This program provides an understanding of the most significant ways a company can increase its competitive position, market segmentation and targeting, positioning, brand management, new-product development, competitive intelligence, product management, and marketing planning. Completion of this program prepares participants to position a company for long-term competitiveness.

  • Marketing Strategy
  • Marketing Management
  • New-Product Development
  • Target Marketing
  • Integrated Marketing Communications
  • Understanding Your Customer


    F21MKTCER0301 $3,870.00
    This is the pay-in-full certificate registration option. The $45 application fee is waived.

    F21MKTCER0302 $45.00
    This is the pay-as-you-go certificate registration option. This option includes the $45 application fee.
    Please note we strongly recommend registering for at least one course within this semester or you will be charged an additional registration fee with this application.