Marketing Strategy
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Marketing Strategy  

This program provides an understanding of the most significant ways a company can increase its competitive position, market segmentation and targeting, positioning, brand management, new-product development, competitive intelligence, product management, and marketing planning. Completion of this program prepares participants to position a company for long-term competitiveness.

REQUIRED COURSES:
  • MKT0039 Marketing Strategy
  • MKT0026 Marketing Management
  • MKT0041 New-Product Development
  • MKT0040 Target Marketing
  • MKT0033 Integrated Marketing Communications
  • MKT0031 Understanding Your Customer

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    F18MKTCER0301 $3,520.00
    (1 Sessions) Day(s): D
    9/1/2018-12/31/2018 12:00 AM-12:00 AM
     

    SP19MKTCER0301 $3,520.00
    (1 Sessions) Day(s): D
    1/2/2019-4/30/2019 12:00 AM-12:00 AM