Marketing Strategy
Courses Certificates Corporate Education I-20 Visa Programs ESL American Business Program Sign In / Register
Sign In   |   View Cart   |     |   Help
 
Print Course information
E-mail to a friend
Return to Course Catalog

Course Catalog > Courses > All Certificates

Marketing Strategy  

This program provides an understanding of the most significant ways a company can increase its competitive position, market segmentation and targeting, positioning, brand management, new-product development, competitive intelligence, product management, and marketing planning. Completion of this program prepares participants to position a company for long-term competitiveness.

REQUIRED COURSES:
  • MKT0039 Marketing Strategy
  • MKT0026 Marketing Management
  • MKT0041 New-Product Development
  • MKT0040 Target Marketing
  • MKT0033 Integrated Marketing Communications
  • MKT0031 Understanding Your Customer

  •  

    F19MKTCER0301 $3,870.00
       
    This is the pay-in-full certificate registration option. The $45 application fee is waived.
     

    F19MKTCER0302 $45.00
       
    This is the pay-as-you-go certificate registration option. This option includes the $45 application fee.
    Please note we strongly recommend registering for at least one course within this semester or you will be charged an additional registration fee with this application.