Understanding Your Customer
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Course Catalog > Marketing

Understanding Your Customer  

This course will enrich your knowledge of motivation and learning theories, demographics, psychographics reference groups, and the family life cycle. Consumer behavior is the study of psychology behind how people buy, what they buy, when they buy, and why they buy.It blends elements from psychology, sociology, social psychology, and anthropology. Topics covered include consumer analysis, affect & cognition, attention & comprehension, attitudes & intentions, the decision making process, cultural influences, environmental influences, family & reference group influence, and the consumer behavior audit.

 

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