Managing Your Product
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Managing Your Product  

Product management deals with the planning or marketing of a new or existing product or product line, at all stages of the product lifecycle. Product Management also describes the many different activities performed in order to deliver a particular product to market; everything from targeting particular customers, forming a marketing mix, and budgeting issues. Topics covered include marketing planning, category attractiveness, competitor& customer analysis, market potential & forecasting, product strategy, and marketing mix decisions.


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