Managing Your Product
Courses Certificates Corporate Education I-20 Visa Programs ESL American Business Program Sign In / Register
Sign In   |   View Cart   |     |   Help
 
Print Course information
Email me when offered
Return to Course Catalog

Course Catalog > Marketing

Managing Your Product  

Product management deals with the planning or marketing of a new or existing product or product line, at all stages of the product lifecycle. Product Management also describes the many different activities performed in order to deliver a particular product to market; everything from targeting particular customers, forming a marketing mix, and budgeting issues. Topics covered include marketing planning, category attractiveness, competitor& customer analysis, market potential & forecasting, product strategy, and marketing mix decisions.

 

No classes currently available. Click here to continue searching for courses.