Integrated Marketing Communications
Integrated Marketing Communications is designed to ensure that the information received by a customer or potential customer for a product or service is consistent. This concept includes simultaneously marketing through many online and offline marketing channels. Online marketing channels include any interactive marketing campaigns or programs, from search engine optimization and submission to pay-per-click, affiliate, e-mail, and banner advertising. Offline marketing channels such as traditional newspaper, magazine, direct mail, public relations, radio, and television are also integrated.
|