Direct Marketing
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Course Catalog > Marketing

Direct Marketing  

Direct marketing attempts to send its messages directly to targeted customers. Direct marketing often includes paper mail, e-mail, voice mail, telemarketing, and faxing. It may also include promotional media. Topics covered include direct marketing planning, databases, mailing lists, creating offers/mail packages, telemarketing, internet, direct media, and catalogues.


SU19MKT003401C $645.00
(10 Sessions) Day: M W
6/10/2019-7/10/2019 6:15 PM-8:45 PM