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Advertising is a paid, one-way communication through a medium in which the sponsor is identified and themessage is controlled by the sponsor. Every major medium is used to deliver these messages. Advertisements are usually placed anywhere an audience can easily access. Topics covered include account planning & research, developing ad plans, creative strategy, execution & process, and producing ads for print, electronics & digital media.

 

SP19MKT003501C $645.00
(10 Sessions) Day(s): Th
1/31/2019-4/4/2019 6:15 PM-8:45 PM