Promoting Sales
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Promoting Sales  

Sales promotional communications are employed for a pre-determined, limited time, to increase customer demand, stimulate market demand, or improve product availability. Examples include: contests, sweepstakes, point of purchase displays, rebates, coupons, free product samples, etc. Sales promotions targeted to the "consumer are called consumer sales promotions." Sales promotions targeted at wholesalers and retailers are called trade sales promotions. Topics covered include consumer promotions such as coupons, rebates, premiums, special sales, bonus packs, and trade promotions such as quantity discounts, cooperative advertising, sales force training, and free inventory.


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