Marketing Communications and Media Plan Development
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Marketing Communications and Media Plan Development  

Marketing Communications and Media Plan Development The primary goal of a marketing communications plan is to build an integrated program for communicating a companys promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis. Topics covered include background & situation analysis, objectives & budgeting, creative strategy, media planning, advertising, direct marketing, sales, public relations, sales promotions, internet, and program evaluation.


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