Target Marketing
Courses Certificates Corporate Education I-20 Visa Programs ESL American Business Program Sign In / Register
Sign In   |   View Cart   |     |   Help
Print Course information
Email me when offered
Return to Course Catalog

Course Catalog > Marketing

Target Marketing  

Target marketing uses demographics, psychographics and behavioral research to identify potentially lucrative markets. The major steps to targeting include market segmentation, target choice, product differentiation, and product positioning. Targeting can be selective (based upon a focus strategy, market specialization strategy or niche strategy), or extensive (based upon mass marketing, cost superiority or product specialization).


No classes currently available. Click here to continue searching for courses.