New Product Development
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New Product Development  

New Product Development is the complete process of bringing a new product or service to market. It involves idea generation and evaluation, business analysis, product design, test marketing and commercialization. Topics covered include The New Products Process, Opportunity Identification and Selection, Preparation and Alternatives, Problem-Based Ideation, The Concept Evaluation System, Concept Testing, Sales Forecasting & Financial Analysis, Development, Design, Development Team Management, Product Use Testing Launch Planning, Market Testing, and Launch Management.


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