Marketing Plan Development
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Marketing Plan Development   

A Marketing Plan is a written document that details the necessary actions to achieve marketing objectives. It can be for the entire company or a product or service, a brand, or a product line. A marketing plan is usually part of the overall business plan. Topics covered include Analyzing the Current Situation, Understanding Markets and Customers, Planning Segmentation, Objectives, Developing Product and Brand Strategy, and Planning Performance Measurement & Implementation Control.


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